Talk at Greenpeace EU-Comms Skillshare

I was really happy to have been invited to a skillshare in Prague, talking about Data driven Communication at the end of January. So much potential by getting our folks at Greenpeace from all over the world on board for a more effective communication.


Speech about Content Strategy at Munich, 29.01.2015

Ok, thats different... I got an invite to talk for MDG management consultancy about web content strategy and mobilisation to give media people from religious associations and bishoprics new impulses from the point of view of other NGOs.

Especially the interesting concept makes me really look forward to the evening - starting with impulse talks by 4 different speakers, 15 minutes each, beeing followed up by a "rotating dinner", switching tables over a 4-menu-course to consult in small groups about concrete problems.

Speech about Storytelling & Media for UN-KlimareporterInnen / JUMP

I got an invite to talk about Storytelling & Media on 10.10.2014 at Vienna University to 30 highly motivated students participating at the project "UN-KlimareporterInnen".

The Jugend Umwelt Plattform (JUMP) organizes this youth event around the UN Climate Conference, letting students simulate the climate conference before taking place and then sending two of the students to the conference directly.

Deauville Green Awards 2014

Yihaaa. We won two further prizes for the Greenpeace project "The Movement" at the french filmfestival Deauville Green Awards. Our film- & crowdfunding-project got the award for the best Public awareness campaign in the sector of climate change & society. Additionally we were also awarded with the special prize The Cézame music agency award for the best musical score.

Background on new Greenpeace campaign website

As part of the recent Greenpeace awareness campaign to sensitize the public about the bad sides of the secret trading pact between EU and USA (TTIP), I developed the campaign website inhouse. Having no time at all, from campaign initiation to web-launch, my team and I managed to kick of a minimalistic but fully conversion-optimized onepager-website, with some nice goodies.

  • optimized content, modals & style for different target groups
  • bottom-up information architecture (from basic to detailed infos about this complex topic)
  • detailed info- & target groups are fully linkable through parameters
  • sucessfully beating my personal hate-love: hacking crossdomain-tracking for our unflexible .net-CMS petition forms
  • completely trackable (anonymous) user(+)-journey: from visit to signup to share to share-visit for optimizing our engagement ladder
  • responsive design with optimized image-structure for multiple screen ratios
  • additional sms-signup possibilities for mobile users
  • very decent menu-navigation and overall branding

Just the loading time needs optimization, by hopefully switching from iframe-embeds to an api-version of our petition-form sooner or later. Nonetheless, quite happy about the result already! Big thanks also to my favorite illustrator Evi, who produced 4 amazing illustrations for the different campaign aspects. Be sure to check them out!